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ROB TOBIAS

SENIOR PRODUCT DESIGNER • DESIGN SYSTEMS • UX STRATEGY

Senior Product Designer specialising in design systems, complex customer journeys, and evidence‑led UX.

CV

SELECTED IMPACT

Improved British Gas Moving Home journeys used by over 10,000 customers per month, reducing friction and cutting 3 to 4 minutes of interaction time.

PROFESSIONAL EXPERIENCE

SENIOR PRODUCT DESIGNER
CENTRICA (BRITISH GAS)
2025 - PRESENT

Designing high‑intent customer journeys within Online Account Management, simplifying complex decision‑making flows and improving clarity, efficiency and conversion for thousands of customers each month.

DESIGN SYSTEM LEAD
CENTRICA
2024 - 2025

Led strategy and adoption of the Nucleus Design System, driving consistency, accessibility and measurable uplift across British Gas digital experiences. Enabled teams to deliver faster, more scalable and higher‑performing journeys.

SENIOR PRODUCT DESIGNER 
(Design Systems / UX Strategy)
CENTRICA
2021 - 2024

Designed components, patterns and UX frameworks for the British Gas design system, enabling accessible, consistent and high‑performing experiences across multiple product teams. Embedded evidence‑led design through prototyping, testing and evaluation.

SENIOR PRODUCT DESIGNER
HONEYWELL
2019 - 2021

Led UX and UI design for safety‑critical industrial software and hardware systems used across global environments. Delivered consistent, high‑clarity interfaces for complex workflows and collaborated with teams across the UK, Europe, Asia and the US.

SENIOR PRODUCT DESIGNER
SAGE
2000 - 2011

Delivered product, brand and UX design across full software lifecycles for a FTSE 100 company, shaping consistent digital experiences across multiple product lines.

SENIOR PRODUCT DESIGNER / CREATIVE DIRECTOR
CLD
2011 - 2019

Directed product design and brand strategy across digital platforms, delivering scalable UX solutions and measurable impact for global clients. Built modular design systems and high‑performing digital experiences for brands including Johnson & Johnson, Technogym and Hytera.

EXPERIENCEO
Skills

SKILLS & TOOLS

Design Systems (Architecture, Tokens, Documentation) · UX Strategy · Interaction Design · Journey Mapping · Information Architecture · Accessibility (WCAG) · Evidence‑led Design · Prototyping · UserTesting · UserZoom · Figma · GitHub · Azure DevOps · Miro · HTML/CSS · Stakeholder & Cross‑functional Collaboration · Agile Delivery

About me

ABOUT ME

Rob Tobias portrait

I’m a systems‑minded Senior Product Designer who specialises in design systems, complex customer journeys and evidence‑led UX. I focus on simplifying complexity, improving clarity and delivering measurable outcomes across enterprise environments.

I’m based in Maidenhead, and outside of work I’m usually exploring architecture, digging into behavioural psychology or restoring classic cars - all things that influence how I think about structure, craft and problem‑solving.

CONTACT
LET'S TALK

Every successful partnership begins with a conversation.


Get in touch to explore how my expertise in Design Systems, UX, and Product Design can drive measurable impact for
your team.

(This information is not shared with anyone).

Thank you. 

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