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ROB TOBIAS

SENIOR PRODUCT DESIGNER • DESIGN SYSTEMS & UX STRATEGY

Senior Product Designer specialising in design systems, complex customer journeys, and evidence‑led UX.
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CV

SELECTED IMPACT

Improved British Gas Moving Home journeys used by over 10,000 customers per month, reducing friction and cutting 3 to 4 minutes of interaction time.

PROFESSIONAL EXPERIENCE

SENIOR PRODUCT DESIGNER
CENTRICA
2025 - 2026
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Led end‑to‑end product design for high‑impact British Gas customer journeys within online account management, delivering clearer decision pathways, reducing operational demand, and enabling more customers to self‑serve successfully.

DESIGN SYSTEM LEAD
CENTRICA
2024 - 2025
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Led the strategy, adoption and evolution of the Nucleus Design System, managing a multidisciplinary team while remaining hands‑on with component design, pattern development and documentation.

SENIOR UX DESIGNER 
CENTRICA
2021 - 2024
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Designed components, patterns and UX frameworks for the British Gas design system, maintaining the published Figma library and contributing coded assets such as SVG icon sets.

SENIOR UX DESIGNER
HONEYWELL
2019 - 2021
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Designed end‑to‑end workflows, interfaces and interaction models for Honeywell’s industrial software platforms, improving usability, clarity and operational efficiency.

SENIOR UX DESIGNER
SAGE
2000 - 2011
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Delivered UX, digital experience and brand design for a FTSE 100 accounting and finance software company.

SENIOR UXDESIGNER /
CREATIVE DIRECTOR
CLD
2011 - 2019
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Directed product design and brand strategy across digital platforms, delivering scalable UX solutions and measurable impact for a wide range of clients.

EXPERIENCEO
Skills

SKILLS & TOOLS

Design Systems (Architecture, Tokens, Documentation) · UX Strategy · Interaction Design · Journey Mapping · Information Architecture · Accessibility (WCAG) · Evidence‑led Design · Prototyping · UserTesting / UserZoom · Figma · GitHub · Azure DevOps · Miro · HTML/CSS · Stakeholder & Cross‑functional Collaboration ·
Agile Delivery 
· AI‑assisted Design (exploration, prototyping, documentation)

About me

ABOUT ME

Rob Tobias portrait

I’m a systems‑minded Senior Product Designer who specialises in design systems, complex customer journeys and evidence‑led UX. I focus on simplifying complexity, improving clarity and delivering measurable outcomes across enterprise environments.

I’m based in Maidenhead, and outside of work I’m usually exploring architecture, digging into behavioural psychology or restoring classic cars - all things that influence how I think about structure, craft and problem‑solving.

CONTACT
LET'S TALK

Every successful partnership begins with a conversation.


Get in touch to explore how my expertise in Design Systems, UX, and Product Design can drive measurable impact for
your team.

(This information is not shared with anyone).

Thank you. 

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