ROB
TOBIAS
SENIOR PRODUCT DESIGNER • DESIGN SYSTEMS • UX STRATEGY
Senior Product Designer specialising in Design Systems, UX strategy and high‑impact customer journeys.
I combine systems thinking, accessibility and evidence‑led design to simplify complexity and deliver scalable, user‑centred digital experiences.
I’ve led end‑to‑end transformation across enterprise environments, from improving British Gas customer journeys used by thousands each month to designing safety‑critical industrial software at Honeywell. My work focuses on clarity, conversion and customer self‑serve, supported by prototyping, testing and data‑driven insight.
CORE SKILLS
End‑to‑end Product Design
Design Systems & DesignOps
UX Research & Usability Testing
Customer Journey Mapping
Accessibility (WCAG)
Interaction Design & Prototyping
Data‑led Design & Optimisation
Stakeholder Collaboration
Agile & Cross‑functional Delivery
PORTFOLIO
CASE STUDIES
CAREER
EMPLOYMENT HISTORY
2021 - PRESENT
DESIGN SYSTEM LEAD /
SENIOR PRODUCT DESIGNER
CENTRICA (BRITISH GAS)
Led the end‑to‑end redesign of the Moving Home journey, improving clarity, reducing effort and supporting thousands of customers monthly.
Delivered measurable conversion improvements through Nucleus Design System adoption.
Introduced AI‑powered documentation tools to improve team efficiency.
2019 - 2021
SENIOR ADVANCED
PRODUCT DESIGNER
HONEYWELL
Designed safety‑critical industrial software and hardware used across global environments.
Delivered UX for Safety Suite, recognised with a Gold Award for design excellence.
2011 - 2019
CREATIVE DIRECTOR / SENIOR PRODUCT DESIGNER
CLD
Directed product design and brand strategy across digital platforms.
Built modular design systems and high‑performing digital products for global brands.
2000 - 2011
SENIOR PRODUCT DESIGNER
SAGE
Delivered UX and UI design across full product lifecycles for a FTSE 100 software company.
1997 - 2000
GRAPHIC DESIGNER
ARTERY DESIGN
1997
BA (HONS) GRAPHIC DESIGN
& ADVERTISING
BRUNEL UNIVERSITY
ABOUT ME
MOTIVATION
I’ve always been drawn to how things fit together. Whether it was building endless Lego worlds as a kid or taking apart gadgets just to understand how they worked. That early fascination with structure, systems and problem‑solving naturally evolved into the way I design today: clear logic, thoughtful detail and a focus on creating experiences that genuinely help people.
Outside of work, I’m a family‑oriented dad to twin boys, a loving partner, and the designated human for a very opinionated cat. They keep me grounded, curious and constantly reminded of how people actually interact with the world, which, in its own way, shapes how I think about design, empathy and real‑life usability.
I’m based in Maidenhead and split my time between product design, exploring architecture, restoring a classic car and occasionally stepping on Lego bricks (some things never change). I love the intersection of systems and creativity, and I bring that mindset into every project I work on.
LET'S TALK
Every successful partnership begins with a conversation.
Get in touch to explore how my expertise in Design Systems, UX, and Product Design can drive measurable impact for
your team.