PORTFOLIO
HYTERA - RADIO PRODUCTS WEBSITE
CLIENT
Hytera Communications Corporation
PROJECT
B2B Website
How can a challenger brand compete with a global giant?
The challenge
We were tasked with designing and launching a new website that would improve search rankings and performance, while outperforming a well-established competitor.
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Hytera’s extensive range of radio communication devices often left potential customers overwhelmed. Our challenge was to streamline their decision-making, reduce drop-off, and increase qualified engagement with dealers.
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Perceived as a lower-tier brand, Hytera sought to elevate its image. Through refined visual design, photography, and a user experience grounded in quality, we helped shift perceptions to better reflect the calibre of its products and services.
My role
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Led UX research, benchmarking, and empathy mapping to define design direction.
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Shaped concepts through ideation sessions and wireframes.
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Delivered iterative designs informed by customer insights.
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Built interactive prototypes for validation.
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Conducted usability testing to refine UX.
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Aligned strategic vision with stakeholders.
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Elevated Hytera’s brand through visual design.
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Directed photography to enhance customer perception and storytelling.
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Designed digital collateral to support marketing efforts.
The solution
The new responsive website presents a fresh, modern look and feel. An intuitive interactive Product Finder helps users identify the right Hytera products for their needs, while a Dealer Finder enables direct, measurable contact with dealers and distributors.
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We optimised the user journey from discovery to conversion, eliminating key pain points. In comparison, the competitor’s website appeared noticeably behind the curve.
136%
Increase in organic traffic
45%
Increase in time on site
32%
Increase in pages per visit
The results
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Achieved a 136% increase in organic traffic
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Increased average time on site by 45%.
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Boosted pages per visit by 32%.
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Strengthened brand perception across key touchpoints.
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Significantly improved overall user experience.
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Finalist for Best B2B Website at both The Drum and Wirehive Awards.
“The new site isn’t just slick, it’s built to perform. We’ve seen big rises in traffic since launch, and our dealer network and customers love the functionality and design!”
ROB GREEN
MARKETING MANAGER - HYTERA UK