PORTFOLIO
JOHNSON & JOHNSON - ANIMAS HEALTHCARE WEBSITE
CLIENT
Johnson & Johnson / Animas
PROJECT
Healthcare Website
Patient-focused websites for diabetes care
The challenge
Animas, part of the Johnson & Johnson family of diabetes companies, sought to revitalise their digital presence across Europe by launching new websites for the UK, Germany and the Netherlands, specifically tailored for people living with diabetes and their carers. The sites were required to meet strict healthcare and data security regulations.
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The challenge was to develop empathy for a diverse user base, uncover their behaviours and the language they used when discussing type 1 diabetes, and deliver a visual design that would enhance both the user experience and perceptions of Animas and its products.
My role
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Led user research and persona development
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Mapped behaviours to user journeys and requirements.
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Created wireframes, prototypes, and interaction flows.
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Delivered accessible UX/UI design aligned with brand.
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Validated designs through usability testing.
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Collaborated with stakeholders across regions.
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Designed for multilingual support and regulatory compliance.
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Accounted for accessibility needs, including visual impairments.
The solution
We identified the need to provide a guided digital experience tailored to a broad and diverse user base, each at varying levels of familiarity with type 1 diabetes.
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We also capitalised on the opportunity to digitise the ordering process for related products, integrating an online store with internal systems to streamline fulfilment and improve accessibility.
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The visual design extended the Animas brand guidelines, bringing an elegant simplicity to layouts and interactions. This approach resonated with a wide range of users, from professional carers to those recently diagnosed, by balancing clarity, warmth and functionality.
175%
Increase in dwell time
40%
Reduction in bounce rate
25%
Increased enquiries
The results
Animas marketing teams across Europe were able to share content, images and downloads across the regional sites, reducing duplication of effort and ensuring brand consistency.
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The new online store streamlined operations and reduced the volume of customer service enquiries, while contributing to improved marketing metrics and increased user engagement.
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Johnson & Johnson were delighted with the strengthened digital presence, which helped differentiate the Animas brand and capture market share from competitors.
To much acclaim, we successfully launched UK, Germany, Netherlands and EU websites that are easy to use and understand by a wide range of users, with a good level of detail and functionality to be useful to each.
