PORTFOLIO
JOHNSON & JOHNSON | ANIMAS
CLIENT
Johnson & Johnson | Animas
PROJECT
Healthcare Website
Patient-centric websites for a leading healthcare company
The challenge
Animas, part of the Johnson & Johnson Family of Diabetes Companies, wanted to rejuvenate their online presence in Europe with new websites for the UK, Germany and the Netherlands – specifically for people with diabetes and associated carers. The websites were required to comply with security and healthcare regulations.
The challenge was to empathise with the varied user group, discover their behaviours and the language they used (when talking about type 1 diabetes), as well as providing visual design to enhance the online experience and the perception of Animas Corporation and their products.
My role
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Gain user insights from research
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Define user personas
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Map user behaviours and requirements to user journeys
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Ideation and wireframing
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UX/UI design
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Prototyping & interaction design
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Usability testing & validation
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Stakeholder management and collaboration
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Visual alignment with the Animas brand
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Designing for multiple languages
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Compliance with healthcare and security regulations
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Consideration of diabetes-associated issues with poor eyesight and other disabilities
The solution
We discovered there was a requirement to deliver a guided journey for a wide demographic of users at different stages of awareness. We also exploited the opportunity to digitise the ordering process of related products, with an online store linked to internal systems.
Visually, the design approach built on the Animas brand guidelines and incorporated elegant simplicity in layout and interactions that appealed to most users, whether they were professional carers or those recently diagnosed.
175%
Increase in dwell time
40%
Reduction in bounce rate
25%
Increased enquiries
The results
The Animas marketing teams across Europe were able to share content, images, and downloads across the multiple sites, preventing duplication of effort.
The new online store improved efficiencies and decreased customer service requests. There were improved marketing metrics and engagement rates increased.
To the delight of Johnson & Johnson, the enhanced digital presence of the Animas brand differentiated them – helping take market share away from their competitors.
To much acclaim, we successfully launched UK, Germany, Netherlands and EU websites that are easy to use and understand by a wide range of users, with a good level of detail and functionality to be useful to each.
