PORTFOLIO
JOHNSON & JOHNSON - HEALTHCARE
CLIENT
Johnson & Johnson / Animas
PROJECT
Healthcare Website
Patient-focused websites for diabetes care
Overview
Johnson & Johnson required a patient‑focused digital experience for their Animas products and services that balanced clarity, accessibility and regulatory compliance. The goal was to support patients and healthcare professionals with trustworthy, easy‑to‑navigate information.
My role
As Senior Product Designer I led UX and UI design across multiple markets, ensuring the experience met accessibility standards and regulatory requirements while remaining empathetic and user‑centred.
The challenge
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Highly regulated healthcare environment
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Need for clear, accessible content
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Multi‑market delivery with localisation requirements
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Sensitive subject matter requiring empathy and clarity
Approach
1. User‑centred research
I worked with medical experts, content teams and patient advocates to understand user needs, emotional states and information‑seeking behaviours.
2. Accessibility first
I designed with WCAG principles from the outset, ensuring typography, colour, structure and interaction patterns supported users with varied needs.
3. Modular content system
I created a flexible design system that allowed content to be adapted across markets while maintaining consistency and compliance.
4. Empathetic design
Layouts, language and visual cues were crafted to reduce anxiety, improve comprehension and support patients in making informed decisions.
175%
Increase in dwell time
40%
Reduction in bounce rate
25%
Increased enquiries
Outcomes
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175% increase in dwell time
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40% reduction in bounce rate
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Improved accessibility and clarity across markets
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Stronger alignment between content, design and regulatory teams
"We were delighted with the strengthened digital presence, which helped differentiate the Animas brand and capture market share from competitors. To much acclaim, we successfully launched UK, Germany, Netherlands and other European websites that are easy to use and understand by a wide range of users."
MARKETING MANAGER
- JOHNSON & JOHNSON
What I learnt
Designing for healthcare requires a balance of empathy, clarity and rigour. This project deepened my understanding of how accessibility and emotional design can meaningfully support patient outcomes.