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DESIGN SYSTEM LEADER • PRODUCT DESIGN MANAGER • UX SPECIALIST

ROB
TOBIAS
​

I lead product design and design system teams, shape strategies that elevate design maturity and drive measurable impact across enterprise environments. With a deep grounding in systems thinking and UX design, I build scalable, accessible design solutions that unify experience and accelerate product delivery.

I combine product intuition with data-led insight to define vision, align cross-functional teams, and champion innovation at scale. Through senior roles with brands like Honeywell, Shell, Centrica, British Gas and Sage, I’ve delivered cohesive digital ecosystems that transform complexity into clarity and strengthen customer trust.

CV

COMPETENCIES

PRODUCT DESIGN
  • Design systems specialist

  • UX design & research

  • Product design

  • Accessibility principles

  • User journey mapping & personas

  • Insights & analysis

  • Iterative UI design

LEADERSHIP SKILLS
  • Strategic planning & delivery

  • Cross-functional collaboration

  • Team leadership & development

  • Stakeholder engagement

  • Design thinking & facilitation

  • Agile delivery

  • DesignOps

  • Performance measurement

TECHNICAL TOOLS
  • Figma

  • Prototyping

  • HTML / CSS

  • GitHub

  • VS Code

  • Co-pilot

  • UserZoom

  • Photoshop & Illustrator

COMPETENCIES
PORTFOLIO

PORTFOLIO

FROM VISION TO VALUE

CAREER

EMPLOYMENT HISTORY

2021 - PRESENT

DESIGN SYSTEM LEAD /
SENIOR PRODUCT DESIGNER

CENTRICA

2019 - 2021

SENIOR ADVANCED
PRODUCT DESIGNER

HONEYWELL

2011 - 2019

CREATIVE DIRECTOR / SENIOR PRODUCT DESIGNER

CLD

2000 - 2011

SENIOR PRODUCT DESIGNER

SAGE

1997 - 2000

GRAPHIC DESIGNER

ARTERY DESIGN

1997

BA (HONS) GRAPHIC DESIGN
& ADVERTISING

BRUNEL UNIVERSITY

EXPERIENCEO
CONTACT
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LET'S TALK

Every successful partnership begins with a conversation.
Get in touch to explore how my expertise in design systems and product innovation can drive measurable impact for
your team.

(I will not share this information with anyone.)

Thank you. I will respond to you shortly.

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