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DESIGN SYSTEM LEADER • PRODUCT DESIGN MANAGER • UX SPECIALIST
ROB
TOBIAS
​
I lead product design and design system teams, shape strategies that elevate design maturity and drive measurable impact across enterprise environments. With a deep grounding in systems thinking and UX design, I build scalable, accessible design solutions that unify experience and accelerate product delivery.
I combine product intuition with data-led insight to define vision, align cross-functional teams, and champion innovation at scale. Through senior roles with brands like Honeywell, Shell, Centrica, British Gas and Sage, I’ve delivered cohesive digital ecosystems that transform complexity into clarity and strengthen customer trust.
CV
COMPETENCIES
PRODUCT DESIGN
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Design systems specialist
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UX design & research
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Product design
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Accessibility principles
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User journey mapping & personas
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Insights & analysis
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Iterative UI design
LEADERSHIP SKILLS
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Strategic planning & delivery
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Cross-functional collaboration
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Team leadership & development
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Stakeholder engagement
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Design thinking & facilitation
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Agile delivery
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DesignOps
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Performance measurement
TECHNICAL TOOLS
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Figma
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Prototyping
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HTML / CSS
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GitHub
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VS Code
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Co-pilot
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UserZoom
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Photoshop & Illustrator
COMPETENCIES
PORTFOLIO
PORTFOLIO
FROM VISION TO VALUE
CAREER
EMPLOYMENT HISTORY
2021 - PRESENT
DESIGN SYSTEM LEAD /
SENIOR PRODUCT DESIGNER
CENTRICA
2019 - 2021
SENIOR ADVANCED
PRODUCT DESIGNER
HONEYWELL
2011 - 2019
CREATIVE DIRECTOR / SENIOR PRODUCT DESIGNER
CLD
2000 - 2011
SENIOR PRODUCT DESIGNER
SAGE
1997 - 2000
GRAPHIC DESIGNER
ARTERY DESIGN
1997
BA (HONS) GRAPHIC DESIGN
& ADVERTISING
BRUNEL UNIVERSITY
EXPERIENCEO
CONTACT

LET'S TALK
Every successful partnership begins with a conversation.
Get in touch to explore how my expertise in design systems and product innovation can drive measurable impact for
your team.
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